The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses
Here’s the webinar we held with Edugo.ai entitled: “The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses”.
Using the metaphor of a three-layered cake, we’ll show you how those three strategies are dependent on each other and how, in fact, uncomplicated it is to create such documents for your language business.
Let us show you how to bake that cake properly! 🍰
⏰ Timestamps ⏰
0:00 Introduction
4:40 Why do you need marketing, content and social media strategy as a small or medium business?
8:14 What is a MARKETING STRATEGY for language schools based on?
9:47 What does a MARKETING STRATEGY for education businesses include?
18:18 What is a CONTENT STRATEGY for education businesses based on?
18:38 What does a CONTENT STRATEGY for language schools include?
22:17 What is a SOCIAL MEDIA STRATEGY for education businesses based on?
22:27 What does a SOCIAL MEDIA STRATEGY for language schools include?
27:10 Realistic examples of implementing marketing strategies for a language business
30:08 What are platform-specific marketing strategies (Instagram strategy, Facebook strategy, LinkedIn strategy, etc.)?
30:51 Summary – Why is creating marketing strategies for a small or medium language business important?
34:43 Edugo.ai case study – from awareness to revenue
48:04 How do you balance the tension between creating a solid marketing strategy and testing various marketing solutions on the go?
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