Where everything begins - client avatar
It's crucial to know your audience and how to sell to them.
We’ll help you identify and describe your client so that creating any type of marketing materials will be a walk in the park.
This is the first step to mastering the art of selling.
We’re here to show you that with clever marketing you can have an edge over your competitors - no matter your budget! 😎
Here’s how we can help you with your client avatar:
Client Avatar Services
We’re rolling up our sleeves, ready to take over the creation of your client avatar!
Client Avatar Consultations
Let’s sit down together and laser-focus on your ideal student avatar.
Client Avatar DIY materials
If you don't need our help at this point, you can purchase all of our materials and speed up your process.
Download our pricing guide here:
Here’s how we can help:
Client Avatar Services
Here are the two ways we can take the creation of your client avatar off your hands:
CLIENT AVATAR - FULL PACKAGE
We work together over a span of a few weeks to describe your perfect client.
We give you questions and prompts to ask yourself and your team about your ideal clients.
We create a survey for your previous students, give you four emails that you will send out to them, and help you to use this survey as an additional sales tool.
Once the survey is done - we give you a report with all the results you can analyze and use to improve your school, develop new products, use on social media, etc.
We collect all the answers (both from the questionnaire and the survey) and compile a description of an ideal client for you.
We include the main social media channels that your ideal clients SHOULD BE most active on.
2 rounds of revisions.
Timeline: 3-5 weeks.
SURVEY SETUP AND MATERIALS
We provide you with:
a link to your own survey (all the questions and variables are already set up for you);
4 email templates to send out to your students asking them to fill out the survey.
Once the survey is done - we give you a report with all the results you can analyze and use to improve your school, develop new products, use on social media, etc.
Timeline: 5 weeks.
How much does it cost? Download our pricing guide here:
Client Avatar Consultations
You can choose between two types of meetings:
POWER HOUR
You schedule the meeting at a convenient time.
You send in all the documents we need to best prepare for our power session.
We power through all the questions and issues you have with creating a client avatar for 60 minutes.
You get a recording and a transcription of our meeting.
VIP DAY
You schedule a full day (7 hours excl. lunch breaks) of work with a consultant. We can attack the topic of your client avatar together by brainstorming and going through different creative exercises together.
We work hand in hand via zoom with the possibility of separating for a while if we need to summarize something for you.
We’re not able to promise you that you’ll have the whole client profile at the end of the day. You might need to tie in some loose ends after our day is over, but a VIP day with us will most certainly speed up your process!
How much does it cost? Download our pricing guide here:
Client Avatar DIY materials
If you don't need our help at this point, you can purchase all of our materials and speed up your process.
We will provide you with all the materials we're using with our clients, but you will do all the implementation by yourself:
Survey questions for previous students - including conditional answers logic.
Survey questions + 4 pre-written emails to announce and run the survey.
A questionnaire designed for you to uncover the needs of your ideal student.
How much does it cost? Download our pricing guide here:
Our mission:
We help language schools to simplify and untangle their marketing so that they have time to teach languages and create communities.
Karolina Musielak, Founder of ELC
The benefits of working with us:
You are the
market
leader
We are the first branding and marketing agency specializing exclusively in language schools for expats.
We are a fairly young agency, so you're getting a unique chance to get EAONS ahead of your competition.
No
overpaying
We operate in a distributed marketing agency model. That means that our operational staff is minimal and we have a wide net of freelance experts that jump on board when there's a project that requires their specific skillset.
That means you're paying for the experts you need, not the ones we have on a payroll!
Always
fresh and
up-to-date
We are constantly testing new solutions and ensuring that every product we give you, will get you closer to your business goals.
We don't create "for likes". We create for sales.
No
micromanaging
There is absolutely no need for you to coordinate all the developers, graphic designers, social media managers, copywriters, and God-Knows-Who's!
We'll take care of all of your marketing needs, while you can focus on running your school.
Download our pricing guide here:
Check out our work:
The process - what to expect
DECIDE ON YOUR
FIRST PROJECT
Not sure where to start? Schedule a free discovery call and let's have a look at your marketing together - click here 🤙
WE SIGN OUR FIRST
CONTRACT
Usually, we sign a contract for each offer mentioned above separately. This gives both us and you time to get to know each other and make sure, that we are a match 🥰
WE BEGIN TO WORK
In most cases, we'll begin with a strategy session together. After that you kick back and relax, we do the heavy lifting that needs your presence or help only occasionally.
However - most of our services will require your revisions or feedback on regular basis 😎
SEAL OF APPROVAL
Once we have the final draft in hand, we'll ask you to give your closing feedback. We’ll make any final changes, tie a pretty bow on your project and hand it over to you 🎁
GRAND FINALE
We deliver the final products. Usually together with an invoice for the remaining 50%.
You open the champagne and show your new pretty MARKETING THING to all your friends and family🥂
DECIDING ON A NEW PROJECT
During our final meeting, we discuss whether you still need us or you are ready to fly on your own 🤟
Download our pricing guide here:
FAQs
Why do I need a client avatar?
Client avatars are representations of a company's target customer. They help marketers understand what the customer needs, wants, and desires. It is crucial for you to know whom you’re talking to for you to create a compelling and converting (selling) message.
We wrote more about the client avatar in this article (click here).
What is a language school for expats?
It is a school that offers native language courses to people who moved from abroad. So a Dutch school in Rotterdam, an Italian school in Milan, a Hindi school in Bangalore, Portuguese courses in São Paulo, etc. You get the idea 😉
Can I start using your services immediately?
In most cases yes, however, there might be some waiting time in our exceptionally busy seasons. Please choose the service you’d like to use from the list above and send us an application form. We’ll start fixing ALL THE THINGS for you in no time 🥰
Not sure what you need, but you know you need it? Schedule a free discovery call with us - click here.
I’m not an owner of a language school for expats, but I work for one. Can I use your services?
Sure thing! As long as you have the authority to make the financial decisions - we’re good to go 😉
I’m not an owner of a language school for expats, but I would really like to use your services!
Unfortunately, that won’t be possible. We work exclusively with language schools and tutoring businesses, providing tailor-made solutions exactly for that type of business. Our focus is so narrow in order to provide our customers with an exceptionally detailed and precise potion to grow.
We don’t want you to waste your money. Please check out our resources page, you might find some other interesting courses and tools that will be more suitable for you.
If you really REALLY like the style of our work though - get in touch and we might be able to refer you to someone with a similar skillset 😊
Can you take over my Facebook/ Instagram/ Google advertising?
No. We don’t take over tasks on which we cannot provide you with tangible effects and clear outcomes.
However - we can prepare your ads and offer our advice on your whole ad process.
Does my school have to offer only the native language in order for you to help me?
No, you can offer a whole range of other languages, and other courses for that matter. We specialize in the market of expats, this is where we shine our brightest, but all of our experts are simply good with marketing. Let’s chat and see whether we can help you out.
What does the process look like? Where do we meet to discuss the projects or for you to deliver the results?
All the work we provide for you is digital - we meet on Skype or Zoom, we deliver all the materials virtually, via email, or file-sharing services. No need to buy your plane tickets or find that parking spot. Unless you want to meet face-to-face: in that case feel more than invited. Rotterdam is absolutely GORGEOUS in spring 😉🥰
Is the price of the additional services included in the price of your courses or 1:1 consultations?
No. You will have to pay additionally for our services if you’ll decide to use them. However, taking any of our courses or private consultations does not mean that you will have to use our services!
Can I commission my social media management/ community management to your team?
No. It is our strong belief, that your daily social media management should be done by someone who is a part of your school (like one of the teachers, support staff members, or students).
We can provide your chosen person with proper training and advice, check out our consultation packages for more details.
Where can I find the prices for your products and services?
You can download our pricing guide here: