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Everything to know about rainbow washing and ways to run a more LGBTQ+ friendly language business
In this article, we’re going to explore what rainbow washing is, how to avoid it as a language business owner, and how to REALLY make your language school more inclusive for all. Pride Month is a great moment for you to rethink the values you follow in your business and whether you contribute to creating safe spaces for the LGBTQ+ community, or not.
The Complete Guide to Competitive Analysis for Language Schools
When you want to grow your business, you can’t ignore your competitive landscape. Whether you’re deciding on what courses to offer in your school, the pricing or marketing strategy, it is crucial to look around and find out what others in the industry are doing.
Competitive analysis allows you to figure out what are your strengths and areas to grow!
The Difference Between Marketing Funnel and Sales Funnel and Why They're Important for Language Schools
Marketing and sales are complementary – one doesn’t work without the other. And any business, your language school included, needs both to get customers! This is why you need a marketing and sales funnel to make sure you guide as many people as possible from being complete strangers to becoming your recurrent students!
The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses
In this article, we summarize the webinar we held with Edugo.ai called “The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses”.
Using the metaphor of a three-layered cake, we’ll show you how those three strategies are dependent on each other and how, in fact, uncomplicated it is to create such documents for your language business.
The Ultimate Guide to Landing Pages for Language Schools (and How They Can Help You with Your Marketing)
Do you ever think about how to turn people viewing your website from one-time visitors to future students? People may wander around and check out all the different tabs and pictures but at the end, will they try out your courses, or will they forget about you and move on with their life? This is where landing pages come in.
If you want to find out what landing pages are and how to create one for your language school, keep reading!
The Best Content Pillars For Expat Language Schools and How They Will Help You Get More Students
In today’s world, the success of a company depends on its ability to clearly communicate its message and ideas to its relevant audience. And the best way to do that is to make sure that everything you post follows your content strategy and well-chosen content pillars! 😊
Which Holidays Should You Include in Your Marketing Strategy? (for Expat Language Schools)
We all know tons of various holidays and we celebrate them in diverse ways – no wonder that as a language school owner you feel like including the holidays that you celebrate or that are somehow relevant to your culture, in the communication with your students and prospective clients.
We’re here to suggest to you some ways to approach holidays and celebrations in your marketing endeavors so that you’ll always be respectful and not offensive to certain groups of people, even if just by accident and out of unawareness of some issues.
The Language School Content Strategy Guide: How to Build a Content Strategy for Your School?
Do you spend a lot of time producing content for your social media and feel that it gives you none or a low return? Or maybe your sales are low and you think that you might be sending mixed messages and confusing your potential students?
You need to create a content strategy! It will help you to achieve your school’s goals, by being deeply rooted in your marketing strategy.
Did we manage to catch your attention? Keep reading to find out HOW to build a content strategy for your school! 👷♀️👷♂️😉
How To Create A Marketing Strategy For A Language School, How It Can Help You Strengthen Your Brand, Boost Enrollment, And More
Having a marketing strategy for your language school will help you avoid wasting money on random and ineffective marketing actions. It will also make it easier to control your social media and email marketing campaigns (aiming to achieve your sales goals).
You might think that creating a strategy is a lot of work, that you don’t have time for it right now and that you can just “wing it” for now. However – spending this additional time and energy on planning now will reap the benefits for you in the near future.
Keep reading to find out WHAT exactly is a marketing strategy, and HOW you can create one for your school! 🤓
The Complete Guide to Marketing Cycles for Language Schools and How to Use Them Effectively
If you are like most of the language schools, you are always in the search for new students. But trying to sell your courses all the time can be a mistake, and it even can backfire and make them run away from you, before you’ll actually be able to show them how valuable is your offer.
That happens because no one likes the annoying salesman! In order to make people to trust and bond with you – which will give you a higher conversion rate – you need to follow some marketing cycles. So, keep reading, because that is what we will talk about in this article! 😉
How to Optimize Your Language School’s Website for SEO Success
SEO means Search Engine Optimization, and it is the process of improving the ranking of a website in search engine results. It means that by following some good practices (that we will teach you here 😉) you can get your content high on top on Google (or other platforms) when someone searches for a language school like yours!
This article covers the basics of SEO for language schools, so if you’re struggling to wrap your head around the whole idea – we’re here to help you out!
Email Marketing Basics: The Language School's Guide to Building an Email List
Email marketing has the highest ROI (Return Over Investment) among all the other marketing activities (like blogging and social media). It is cheaper and easier to use. So, if you build an email list and learn how to use it properly, you can start enjoying its power to bring in new students and attract the old ones back to your school!
Does Blogging Make Sense for Expat Language Schools?
Lately, we are getting a lot of questions about blogging and Search Engine Optimization (SEO) for language schools. So, in this article, we are going to address this common issue and show you whether creating and maintaining a blog is worth it! 💻🧐
How to build your client avatar to improve your sales and marketing strategies (expat language school edition)
One of the most overlooked aspects of online content is the client avatar (also called buyer persona). The client avatar is a representation of your students and what they need to read or see in order to be persuaded.
The key is to build a full profile of your potential student, their interests, what they like and don't like, their pain points - the whole deal. And then you can come up with content that's tailored specifically for them. Which will ultimately improve your conversion rates and sales in general.
The 3 strategic marketing documents every language school for expats needs to have
If there’s one thing we marketers need to succeed, it’s clear goals. Without that – we’re just shooting blinds, hoping for the best.
Of course it can get pretty overwhelming to figure out what are all the documents you need to prepare in order for your marketing team or person to hit your business goals. So we thought we’d share with you our top three strategic marketing documents for any expat language school.
Niche marketing: stand out from the crowd and attract your ideal students
Let’s drop a cliché: if you do many things at once, you can do them just fine. But when you narrow your focus - the victory will surely be yours.
Our stance is clear: specialization is a great thing both for you and for your students. In this article, we want to explore niche marketing’s ins and outs. We hope to convince you how essential it is to your school’s further development, especially in the madness of the current market of language teaching.
Let’s delve into it!
Marketing basics for language schools: the difference between cold, warm and hot sales leads
Have you ever wondered why your marketing endeavors seem not to reach the right people and as a result, you struggle with filling your classrooms? That should not be an issue for you from now on – in this article, we’re explaining where to start when it comes to creating a successful marketing strategy.
Let’s explore the world of sales leads!