Feels like your school could use some marketing superheroes?
We take a look at all of your marketing needs and design integrated solutions that ensure you a simplified experience. We help you regain control over your marketing 💪
Download our pricing guide here:
Our framework
When we work with language schools just like yours we follow a process that our founder has developed over the last few years working with small and medium businesses.
It was slightly tweaked to work with language schools specifically, but there’s nothing ground-breaking about it 🤷♀️
And that’s exactly what makes it so successful – it’s based on the general, time-tested principles of marketing theory and practice used by professionals all over the world.
We take care of building your marketing basics – you can think of it as building a home. We take you all the way from the foundations to the roof. And the trends are like the home décor items you choose once you have your home built 😉
Foundations: Client Avatar
The first step we usually take with our clients is creating a Client Avatar. That way we can build all the other marketing assets (branding, website, social media presence, etc.) with that specific person we want to reach in mind.
At this point we collect all the knowledge you already have, conduct a survey of your previous clients (prepared for us by a sociologist), and add research and marketing knowledge to the mix.
You come out with a very detailed picture of your clients – you know how to create your messages in order to convince them that you are their best choice 💪
Your four walls: Branding and Marketing Strategy
At this point, we create the blueprints for all of your future marketing actions.
In both branding and marketing strategy, we mix your business goals, investment plans and your client avatar to decide on how, where, and when you should present your school to get noticed by your clients.
Branding is focusing on the visual, emotional, and sensual side of your school - it is much more than colors and fonts! With some clients, we go as far as deciding on the smells and lighting (true story!)
With the Marketing Strategy we define your marketing goals (based on your business goals) and decide on 2-3 key marketing actions you should take over the course of the next 12 months in order to achieve them.
And no – marketing actions are not “posting on Instagram” 😉 On our menu we have (among many others): publishing books & magazines, creating local partnerships, recording limited-series podcasts, guest blogging, etc. (no worries – we’ll never throw you into the deep water without all the equipment you need! 🤗)
Your roof: Content Strategy & Website
Now that your house is standing – we can protect what’s inside with a strong roof!
Based on your marketing strategy we create a content plan: we write down every single piece of content that you’ll need to produce over the upcoming 12 months.
We will not only decide on the social media channels and types of posts you’ll need, but we’ll also point out your other content needs, like email templates, sales scripts, downloads, landing pages, posters, articles, newsletters, case studies, leaflets, promotional merchandise, etc.
If you’ll decide that your website needs a refresher at this point – we can get you all the way from mapping out the logical structure of your page all the way to the visual side: design and copywriting.
You might be surprised, but the way your website is designed and the way you create your content is affected mainly by your client avatar - your branding is simply a set of guidelines that make everything look and feel in a cohesive way. Yep. That’s how you do it 😎
Finishing touches: Copywriting & Content Services
Aren’t you just so done with stressing out EVERY 👏 SINGLE 👏 DAY 👏 about what to post, what to write, when and why to share yet another THING?
And absolutely 🤬 when you hear the crickets once again after hours on end of torturing yourself with creating the content?
Well - we can take that off your hands if you’d like us to 😉
We can create your social media content, emails, articles, printed materials, and many more. You can choose ongoing packages or one-off projects.
You can download our pricing guide here:
Not sure if we’re a good match for you or where to start?
We’ll be happy to answer any additional questions you might have. After all - your marketing success is our main goal! 💪
The process - what to expect:
Download our pricing guide here:
The benefits of working with us:
You are the
market
leader
We are the first branding and marketing agency specializing exclusively in language schools for expats.
We are a fairly young agency, so you're getting a unique chance to get EAONS ahead of your competition.
No
overpaying
We operate in a distributed marketing agency model. That means that our operational staff is minimal and we have a wide net of freelance experts that jump on board when there's a project that requires their specific skillset.
That means you're paying for the experts you need, not the ones we have on a payroll!
Always
fresh and
up-to-date
We are constantly testing new solutions and ensuring that every product we give you, will get you closer to your business goals.
We don't create "for likes". We create for sales.
No
micromanaging
There is absolutely no need for you to coordinate all the developers, graphic designers, social media managers, copywriters, and God-Knows-Who's!
We'll take care of all of your marketing needs, while you can focus on running your school.
Download our pricing guide here:
FAQs
What is a language school for expats?
It is a school that offers native language courses to people who moved from abroad. So a Dutch school in Rotterdam, an Italian school in Milan, a Hindi school in Bangalore, Portuguese courses in São Paulo, etc. You get the idea 😉
Can I start using your services immediately?
In most cases yes, however, there might be some waiting time in our exceptionally busy seasons. Please choose the service you’d like to use from the list above and send us an application form. We’ll start fixing ALL THE THINGS for you in no time 🥰
Not sure what you need, but you know you need it? Schedule a free discovery call with us - click here.
I’m not an owner of a language school for expats, but I work for one. Can I use your services?
Sure thing! As long as you have the authority to make the financial decisions - we’re good to go 😉
I’m not an owner of a language school for expats, but I would really like to use your services!
Unfortunately, that won’t be possible. We work exclusively with language schools and tutoring businesses, providing tailor-made solutions exactly for that type of business. Our focus is so narrow in order to provide our customers with an exceptionally detailed and precise potion to grow.
We don’t want you to waste your money. Please check out our resources page, you might find some other interesting courses and tools that will be more suitable for you.
If you really REALLY like the style of our work though - get in touch and we might be able to refer you to someone with a similar skillset 😊
Can you take over my Facebook/ Instagram/ Google advertising?
No. We don’t take over tasks on which we cannot provide you with tangible effects and clear outcomes.
However - we can prepare your ads and offer our advice on your whole ad process.
Does my school have to offer only the native language in order for you to help me?
No, you can offer a whole range of other languages, and other courses for that matter. We specialize in the market of expats, this is where we shine our brightest, but all of our experts are simply good with marketing. Let’s chat and see whether we can help you out.
What does the process look like? Where do we meet to discuss the projects or for you to deliver the results?
All the work we provide for you is digital - we meet on Skype or Zoom, we deliver all the materials virtually, via email, or file-sharing services. No need to buy your plane tickets or find that parking spot. Unless you want to meet face-to-face: in that case feel more than invited. Rotterdam is absolutely GORGEOUS in spring 😉🥰
Is the price of the additional services included in the price of your courses or 1:1 consultations?
No. You will have to pay additionally for our services if you’ll decide to use them. However, taking any of our courses or private consultations does not mean that you will have to use our services!
Can I commission my social media management/ community management to your team?
No. It is our strong belief, that your daily social media management should be done by someone who is a part of your school (like one of the teachers, support staff members, or students).
We can provide your chosen person with proper training and advice, check out our consultation packages for more details.
Where can I find the prices for your products and services?
You can download our pricing guide here:
Grand finale 🥂
Once we have the final draft in hand, we'll ask you to give your closing feedback. We’ll make any final changes, tie a pretty bow on your project and hand it over to you together with the final 50% invoice. Now you have the knowledge and tools to make better marketing decisions on your own! 💪