Do you have a long-term game plan for your school?
We’ll make sure that you have a forward-looking, sustainable map to achieve all of your business goals!
We’re here to show you that with clever marketing you can have an edge over your competitors - no matter your budget! 😎
Here’s how we can help you with your marketing strategy:
Marketing Strategy Services
We’re rolling up our sleeves, ready to take over the creation of your marketing strategy!
Marketing Strategy Consultations
Let’s sit down together and laser-focus on your marketing strategy.
Marketing Strategy workshop
If you’re more of a DIY person - join one of our marketing strategy workshops, where we walk you through the whole process we go through with our clients.
“With DCR we have always had problems finding the right tone in talking to our potential customers. Karolina immediately had a vision for the school’s communication and branding that appealed to us.”
— Bart van Brummelen, Dutch Courses Rotterdam
Download our pricing guide here:
Here’s how we can help:
Marketing Strategy Services
Here are the two ways we can take the creation of your marketing strategy off your hands:
MARKETING STRATEGY - FULL PACKAGE
Strategy session: we’ll meet up and discuss your needs.
We'll have a brief look at your current marketing actions and see what works and needs to stay and what should really, REALLY go.
We’ll have a look at three of your main competitors (indicated by you) and draw conclusions about your current competitive landscape.
Together we will decide on up to 5 objectives for the upcoming months (eg. financial, enhancing customer relationships, building a community, entering a new market, fixing your image, creating new products, etc.).
Based on your client avatar (provided by you) we will create the outline of your marketing calendar in the upcoming 12 months.
A defined marketing funnel - based on your client avatar (provided by you) we'll design a marketing funnel for you to implement.
Fully defined marketing cycles: you will know exactly what is the goal of your marketing actions each week.
We'll propose and outline 2 creative marketing actions.
We'll point out your investment/ development areas.
2 rounds of revisions.
BONUS: customer journey (including sales funnel).
Timeline: 4-6 weeks.
MARKETING DIAGNOSIS
We'll take a look at your current marketing actions and see what works and needs to stay and what should really, REALLY go.
We’ll have a look at three of your main competitors (indicated by you) and draw conclusions about your current competitive landscape.
We'll send you a written report with our findings and improvement suggestions.
Timeline: 2-4 weeks.
How much does it cost? Download our pricing guide here:
Marketing Strategy Consultations
CONSULTING AN EXISTING MARKETING STRATEGY
We'll have a look at your marketing strategy and provide you with feedback and improvement suggestions.
Timeline: 2-3 weeks.
POWER HOUR
You schedule the meeting at a convenient time.
You send in all the documents we need to best prepare for our power session.
We power through all the questions and issues you have with creating your marketing strategy for 60 minutes.
You get a recording and a transcription of our meeting.
VIP DAY
You schedule a full day (7 hours excl. lunch breaks) of work with a consultant. We can attack the topic of your marketing strategy together by brainstorming and going through different creative exercises together.
We work hand in hand via zoom with the possibility of separating for a while if we need to summarize something for you.
We’re not able to promise you that you’ll have the whole marketing strategy at the end of the day. You might need to tie in some loose ends after our day is over, but a VIP day with us will most certainly speed up your process!
How much does it cost? Download our pricing guide here:
Marketing Strategy workshop
This interactive 2-day workshop has been designed and tailored specifically for expat language schools. Its main goal is to provide you with marketing tools and a tactical plan for the next year to boost your sales and allow you to define and reach your main marketing objectives.
Please note: In order to fully benefit from this workshop we strongly advise you to have your financial/business plan and pricing strategy thought through.
WORKSHOP PLAN:
DAY 1 (~7-8 hours incl. lunch break and coffee breaks)
Introductions and housekeeping.
Marketing strategy 101.
Core concept + core questions.
Competitor analysis.
Defining yearly marketing objectives.
Setting up your marketing budget.
Clarifying your sales calendar.
DAY 2 (~7-8 hours incl. lunch break and coffee breaks)
Designing your marketing funnel.
Writing out your AIDA model.
Designing your marketing cycles.
Deciding on your two main marketing events.
Creating an outline of your marketing strategy.
Final Q&A session.
Official closing.
MARKETING ASSETS (PRODUCTS) YOU'LL CREATE DURING THOSE 2 DAYS:
An outline (or a final product, depending on how much work you’ve done so far) of your marketing strategy.
Competitor analysis - better understanding of your competition.
A data-driven decision on which social media platforms you should focus.
3-5 main marketing objectives for the next 12 months.
Marketing calendar: planned out marketing events (online and live) for the next 12 months.
A marketing budget: an overall idea of your marketing costs in the next 12 months.
A custom-made marketing funnel.
Cut to fit AIDA model.
A list of school-specific online and offline marketing investments and actions.
Defined marketing cycles.
Two main creative marketing events planned.
We don’t have any upcoming workshops right now. Would you like to know when we open the door again? Sign up for the waiting list:
Our mission:
We help language schools to simplify and untangle their marketing so that they have time to teach languages and create communities.
Karolina Musielak, Founder of ELC
The benefits of working with us:
You are the
market
leader
We are the first branding and marketing agency specializing exclusively in language schools for expats.
We are a fairly young agency, so you're getting a unique chance to get EAONS ahead of your competition.
No
overpaying
We operate in a distributed marketing agency model. That means that our operational staff is minimal and we have a wide net of freelance experts that jump on board when there's a project that requires their specific skillset.
That means you're paying for the experts you need, not the ones we have on a payroll!
Always
fresh and
up-to-date
We are constantly testing new solutions and ensuring that every product we give you, will get you closer to your business goals.
We don't create "for likes". We create for sales.
No
micromanaging
There is absolutely no need for you to coordinate all the developers, graphic designers, social media managers, copywriters, and God-Knows-Who's!
We'll take care of all of your marketing needs, while you can focus on running your school.
Download our pricing guide here:
Check out our work:
The process - what to expect
DECIDE ON YOUR
FIRST PROJECT
Not sure where to start? Schedule a free discovery call and let's have a look at your marketing together - click here 🤙
WE SIGN OUR FIRST
CONTRACT
Usually, we sign a contract for each offer mentioned above separately. This gives both us and you time to get to know each other and make sure, that we are a match 🥰
WE BEGIN TO WORK
In most cases, we'll begin with a strategy session together. After that you kick back and relax, we do the heavy lifting that needs your presence or help only occasionally.
However - most of our services will require your revisions or feedback on regular basis 😎
SEAL OF APPROVAL
Once we have the final draft in hand, we'll ask you to give your closing feedback. We’ll make any final changes, tie a pretty bow on your project and hand it over to you 🎁
GRAND FINALE
We deliver the final products. Usually together with an invoice for the remaining 50%.
You open the champagne and show your new pretty MARKETING THING to all your friends and family🥂
DECIDING ON A NEW PROJECT
During our final meeting, we discuss whether you still need us or you are ready to fly on your own 🤟
Download our pricing guide here:
FAQs
Why do I need a marketing strategy?
This document is where your business plan meets your buyer persona. This is where you define how to reach your sales goals, ensure student retention, expansion, increase brand awareness – whatever your goals for the upcoming 12 months are!
Once you have your marketing plan set to go, you won't feel frazzled in your communication ever again. From now on, every month you will know exactly what the marketing goal is and how to reach it.
We wrote more about marketing strategy in this article (click here).
What is a language school for expats?
It is a school that offers native language courses to people who moved from abroad. So a Dutch school in Rotterdam, an Italian school in Milan, a Hindi school in Bangalore, Portuguese courses in São Paulo, etc. You get the idea 😉
Can I start using your services immediately?
In most cases yes, however, there might be some waiting time in our exceptionally busy seasons. Please choose the service you’d like to use from the list above and send us an application form. We’ll start fixing ALL THE THINGS for you in no time 🥰
Not sure what you need, but you know you need it? Schedule a free discovery call with us - click here.
I’m not an owner of a language school for expats, but I work for one. Can I use your services?
Sure thing! As long as you have the authority to make the financial decisions - we’re good to go 😉
I’m not an owner of a language school for expats, but I would really like to use your services!
Unfortunately, that won’t be possible. We work exclusively with language schools and tutoring businesses, providing tailor-made solutions exactly for that type of business. Our focus is so narrow in order to provide our customers with an exceptionally detailed and precise potion to grow.
We don’t want you to waste your money. Please check out our resources page, you might find some other interesting courses and tools that will be more suitable for you.
If you really REALLY like the style of our work though - get in touch and we might be able to refer you to someone with a similar skillset 😊
Can you take over my Facebook/ Instagram/ Google advertising?
No. We don’t take over tasks on which we cannot provide you with tangible effects and clear outcomes.
However - we can prepare your ads and offer our advice on your whole ad process.
Does my school have to offer only the native language in order for you to help me?
No, you can offer a whole range of other languages, and other courses for that matter. We specialize in the market of expats, this is where we shine our brightest, but all of our experts are simply good with marketing. Let’s chat and see whether we can help you out.
What does the process look like? Where do we meet to discuss the projects or for you to deliver the results?
All the work we provide for you is digital - we meet on Skype or Zoom, we deliver all the materials virtually, via email, or file-sharing services. No need to buy your plane tickets or find that parking spot. Unless you want to meet face-to-face: in that case feel more than invited. Rotterdam is absolutely GORGEOUS in spring 😉🥰
Is the price of the additional services included in the price of your courses or 1:1 consultations?
No. You will have to pay additionally for our services if you’ll decide to use them. However, taking any of our courses or private consultations does not mean that you will have to use our services!
Can I commission my social media management/ community management to your team?
No. It is our strong belief, that your daily social media management should be done by someone who is a part of your school (like one of the teachers, support staff members, or students).
We can provide your chosen person with proper training and advice, check out our consultation packages for more details.
Where can I find the prices for your products and services?
You can download our pricing guide here: