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The Complete Guide to Creating a High Converting Website for your Language School
If you want your language school to succeed, a good website is a must have. Modern design and a neat and clear plan are important for making that positive first impression. You wouldn’t invite your students to a messy and cluttered space for classes. And you should approach your online space with the same care.
Here we explain how to create an effective website for a language school that brings in new students!
Optimizing Your Language School's Link in The Bio for Instagram Success
Running an Instagram account may help you boost your sales, but to maximize the results you need to think about how and where you want to direct people from your profile. A good idea is to use a link in your profile’s bio. But instead of linking to your home page you should consider a typical landing page or a special ‘link in bio’ landing page.
Today we’ll show you some benefits of using a link in your bio and how to optimize it to squeeze the maximum value out of your Instagram traffic!
The Complete Guide to Getting Started with TikTok: TikTok Basics for Language Schools
TikTok is a new app that became popular among teenagers in recent years. This new sensation skyrocketed some young influencers’ careers and also found use for many content creators.
People quickly noticed the potential to use the platform to promote their businesses. But would it be useful for your language school’s marketing strategy? Let’s consider some pros and cons of the app.
The Complete Guide to Getting Started with Pinterest: Pinterest Basics for Language Schools
When you think about popular platforms where you can promote your language school, Pinterest may not be the first to come to mind. Even though this platform isn’t massively popular as a place for marketing a business, it can be a powerful tool.
Let’s dive in and see what makes Pinterest stand out and why you should consider pinning and possibly even running your ads there!
Everything to know about rainbow washing and ways to run a more LGBTQ+ friendly language business
In this article, we’re going to explore what rainbow washing is, how to avoid it as a language business owner, and how to REALLY make your language school more inclusive for all. Pride Month is a great moment for you to rethink the values you follow in your business and whether you contribute to creating safe spaces for the LGBTQ+ community, or not.
The Complete Guide to Competitive Analysis for Language Schools
When you want to grow your business, you can’t ignore your competitive landscape. Whether you’re deciding on what courses to offer in your school, the pricing or marketing strategy, it is crucial to look around and find out what others in the industry are doing.
Competitive analysis allows you to figure out what are your strengths and areas to grow!
The Beginner's Guide to Instagram for Language Schools and Tutoring Businesses
Small and medium businesses such as language schools and tutors are getting a lot of mixed messages on the internet. When it comes to Instagram marketing advice, you might be confused or overwhelmed with the amount of information. Plus, the number of content people tell you to create can give a headache!
Instagram isn’t necessarily a crucial platform for every school! But it still can be a powerful tool to increase sales.
The Difference Between Marketing Funnel and Sales Funnel and Why They're Important for Language Schools
Marketing and sales are complementary – one doesn’t work without the other. And any business, your language school included, needs both to get customers! This is why you need a marketing and sales funnel to make sure you guide as many people as possible from being complete strangers to becoming your recurrent students!
The Complete Guide to Getting Started with LinkedIn: LinkedIn Basics for Language Schools
There are many social platforms that you can use to promote your school. LinkedIn is a well known and popular one, but it serves a different audience than the most popular social media like Instagram or Facebook. It is highly unutilized by language schools, but it also requires more effort than other platforms.
Here’s all the info you need to decide if a LinkedIn profile is for you and how to get started!
How to Increase the Success of Your Language School with Content Batching (A 7 Step Formula + a FREE Content Batching Guide)
Creating content for your language school may sometimes feel tiring and stressful. Especially when you constantly need to think of a new idea for a post or a graphic and you often end up scrambling something last minute. A great solution for you might be to try content batching.
Here you can learn what it’s all about and how to do it.
The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses
In this article, we summarize the webinar we held with Edugo.ai called “The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses”.
Using the metaphor of a three-layered cake, we’ll show you how those three strategies are dependent on each other and how, in fact, uncomplicated it is to create such documents for your language business.
Language School Guide to the Metaverse: The Basics You Need to Know
You’ve probably heard about Facebook rebranding to Meta. But have you heard about the metaverse and why they think it’s the future of the Internet? We all know how much the Internet and then social media changed the way we do business and marketing, so maybe it’s time to learn about the next digital revolution and think how you can get ahead of everyone else and use new solutions?
The Ultimate Guide to Landing Pages for Language Schools (and How They Can Help You with Your Marketing)
Do you ever think about how to turn people viewing your website from one-time visitors to future students? People may wander around and check out all the different tabs and pictures but at the end, will they try out your courses, or will they forget about you and move on with their life? This is where landing pages come in.
If you want to find out what landing pages are and how to create one for your language school, keep reading!
The Dark Side of the Olympics and How to Avoid Brand Disaster (Language Schools Edition) + a Free Public Relations Statement
The Winter Olympics 2022 are coming up, and they're sure to be a hot topic for governments and businesses across the globe.
You might think that an occasion such as the Olympics is low-hanging fruit for content creation for your school - all the vocabulary, national athletes, cultural connections with different sports…
Yeah, well… not really.
The Best Content Pillars For Expat Language Schools and How They Will Help You Get More Students
In today’s world, the success of a company depends on its ability to clearly communicate its message and ideas to its relevant audience. And the best way to do that is to make sure that everything you post follows your content strategy and well-chosen content pillars! 😊
Which Holidays Should You Include in Your Marketing Strategy? (for Expat Language Schools)
We all know tons of various holidays and we celebrate them in diverse ways – no wonder that as a language school owner you feel like including the holidays that you celebrate or that are somehow relevant to your culture, in the communication with your students and prospective clients.
We’re here to suggest to you some ways to approach holidays and celebrations in your marketing endeavors so that you’ll always be respectful and not offensive to certain groups of people, even if just by accident and out of unawareness of some issues.
The Complete Guide to Creating Relevant Christmas Hashtags That Reach the Right Audience (for Language Schools)
Adding some Christmas hashtags at the very end of your social media posts during this festive season will ensure that they reach as many of your potential students as possible!
Learn how to DIY hashtags that actually get searched for your language school this year!
The Language School Content Strategy Guide: How to Build a Content Strategy for Your School?
Do you spend a lot of time producing content for your social media and feel that it gives you none or a low return? Or maybe your sales are low and you think that you might be sending mixed messages and confusing your potential students?
You need to create a content strategy! It will help you to achieve your school’s goals, by being deeply rooted in your marketing strategy.
Did we manage to catch your attention? Keep reading to find out HOW to build a content strategy for your school! 👷♀️👷♂️😉
How To Create A Marketing Strategy For A Language School, How It Can Help You Strengthen Your Brand, Boost Enrollment, And More
Having a marketing strategy for your language school will help you avoid wasting money on random and ineffective marketing actions. It will also make it easier to control your social media and email marketing campaigns (aiming to achieve your sales goals).
You might think that creating a strategy is a lot of work, that you don’t have time for it right now and that you can just “wing it” for now. However – spending this additional time and energy on planning now will reap the benefits for you in the near future.
Keep reading to find out WHAT exactly is a marketing strategy, and HOW you can create one for your school! 🤓
The Complete Guide to Marketing Cycles for Language Schools and How to Use Them Effectively
If you are like most of the language schools, you are always in the search for new students. But trying to sell your courses all the time can be a mistake, and it even can backfire and make them run away from you, before you’ll actually be able to show them how valuable is your offer.
That happens because no one likes the annoying salesman! In order to make people to trust and bond with you – which will give you a higher conversion rate – you need to follow some marketing cycles. So, keep reading, because that is what we will talk about in this article! 😉