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The Complete Guide to Competitive Analysis for Language Schools
When you want to grow your business, you can’t ignore your competitive landscape. Whether you’re deciding on what courses to offer in your school, the pricing or marketing strategy, it is crucial to look around and find out what others in the industry are doing.
Competitive analysis allows you to figure out what are your strengths and areas to grow!
The Difference Between Marketing Funnel and Sales Funnel and Why They're Important for Language Schools
Marketing and sales are complementary – one doesn’t work without the other. And any business, your language school included, needs both to get customers! This is why you need a marketing and sales funnel to make sure you guide as many people as possible from being complete strangers to becoming your recurrent students!
How to Increase the Success of Your Language School with Content Batching (A 7 Step Formula + a FREE Content Batching Guide)
Creating content for your language school may sometimes feel tiring and stressful. Especially when you constantly need to think of a new idea for a post or a graphic and you often end up scrambling something last minute. A great solution for you might be to try content batching.
Here you can learn what it’s all about and how to do it.
The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses
In this article, we summarize the webinar we held with Edugo.ai called “The Difference Between Marketing, Content And Social Media Strategy: A Guide For Language Businesses”.
Using the metaphor of a three-layered cake, we’ll show you how those three strategies are dependent on each other and how, in fact, uncomplicated it is to create such documents for your language business.
Language School Guide to the Metaverse: The Basics You Need to Know
You’ve probably heard about Facebook rebranding to Meta. But have you heard about the metaverse and why they think it’s the future of the Internet? We all know how much the Internet and then social media changed the way we do business and marketing, so maybe it’s time to learn about the next digital revolution and think how you can get ahead of everyone else and use new solutions?
The Ultimate Guide to Landing Pages for Language Schools (and How They Can Help You with Your Marketing)
Do you ever think about how to turn people viewing your website from one-time visitors to future students? People may wander around and check out all the different tabs and pictures but at the end, will they try out your courses, or will they forget about you and move on with their life? This is where landing pages come in.
If you want to find out what landing pages are and how to create one for your language school, keep reading!
The Dark Side of the Olympics and How to Avoid Brand Disaster (Language Schools Edition) + a Free Public Relations Statement
The Winter Olympics 2022 are coming up, and they're sure to be a hot topic for governments and businesses across the globe.
You might think that an occasion such as the Olympics is low-hanging fruit for content creation for your school - all the vocabulary, national athletes, cultural connections with different sports…
Yeah, well… not really.
Which Holidays Should You Include in Your Marketing Strategy? (for Expat Language Schools)
We all know tons of various holidays and we celebrate them in diverse ways – no wonder that as a language school owner you feel like including the holidays that you celebrate or that are somehow relevant to your culture, in the communication with your students and prospective clients.
We’re here to suggest to you some ways to approach holidays and celebrations in your marketing endeavors so that you’ll always be respectful and not offensive to certain groups of people, even if just by accident and out of unawareness of some issues.
The Language School Content Strategy Guide: How to Build a Content Strategy for Your School?
Do you spend a lot of time producing content for your social media and feel that it gives you none or a low return? Or maybe your sales are low and you think that you might be sending mixed messages and confusing your potential students?
You need to create a content strategy! It will help you to achieve your school’s goals, by being deeply rooted in your marketing strategy.
Did we manage to catch your attention? Keep reading to find out HOW to build a content strategy for your school! 👷♀️👷♂️😉
How To Create A Marketing Strategy For A Language School, How It Can Help You Strengthen Your Brand, Boost Enrollment, And More
Having a marketing strategy for your language school will help you avoid wasting money on random and ineffective marketing actions. It will also make it easier to control your social media and email marketing campaigns (aiming to achieve your sales goals).
You might think that creating a strategy is a lot of work, that you don’t have time for it right now and that you can just “wing it” for now. However – spending this additional time and energy on planning now will reap the benefits for you in the near future.
Keep reading to find out WHAT exactly is a marketing strategy, and HOW you can create one for your school! 🤓
The Complete Guide to Marketing Cycles for Language Schools and How to Use Them Effectively
If you are like most of the language schools, you are always in the search for new students. But trying to sell your courses all the time can be a mistake, and it even can backfire and make them run away from you, before you’ll actually be able to show them how valuable is your offer.
That happens because no one likes the annoying salesman! In order to make people to trust and bond with you – which will give you a higher conversion rate – you need to follow some marketing cycles. So, keep reading, because that is what we will talk about in this article! 😉
How To Choose The Right Advertising Channel For Your Language School
If you’re like most of the language schools, then you’re always looking for a better way to advertise your courses. But sometimes it seems like there’s a lot of money invested without getting new students enrolling.
Good news: here we will tell you how to choose the advertising platforms wisely, considering your goals, your audience, and your budget.
Email Marketing Basics: The Language School's Guide to Building an Email List
Email marketing has the highest ROI (Return Over Investment) among all the other marketing activities (like blogging and social media). It is cheaper and easier to use. So, if you build an email list and learn how to use it properly, you can start enjoying its power to bring in new students and attract the old ones back to your school!
Does Blogging Make Sense for Expat Language Schools?
Lately, we are getting a lot of questions about blogging and Search Engine Optimization (SEO) for language schools. So, in this article, we are going to address this common issue and show you whether creating and maintaining a blog is worth it! 💻🧐
Help your language school enter the B2B market
Modern language schools have been customized and diversified to meet the differing needs of a range of clients. A one-size-fits-all approach does not work anymore. Customers expect service providers to be flexible, adaptable and ready to provide what the market requests. So, how can your language school enter the B2B market?
Choosing the Right Social Media Platform for Your School
A lot of schools are trying to be on all social media platforms, following trends and pouring all their time and money into activities that don't bring financial outcomes. But the main job of your social media is to bring you money - coming from new or returning students.
In this article, we will show you how not to fall into the trap of being everywhere, all the time. We will help you to analyze your data and to find the most optimal social platforms for your school.
Are expats hesitant to enroll in language courses this summer?
This summer, we might see a dip in sales. It turns out that a lot of expats are up to a stressful summer and are not interested in learning languages.
We conducted market research for you and bring you the results together with some ideas on how to work around the most common objections.
How to build your client avatar to improve your sales and marketing strategies (expat language school edition)
One of the most overlooked aspects of online content is the client avatar (also called buyer persona). The client avatar is a representation of your students and what they need to read or see in order to be persuaded.
The key is to build a full profile of your potential student, their interests, what they like and don't like, their pain points - the whole deal. And then you can come up with content that's tailored specifically for them. Which will ultimately improve your conversion rates and sales in general.
The 3 strategic marketing documents every language school for expats needs to have
If there’s one thing we marketers need to succeed, it’s clear goals. Without that – we’re just shooting blinds, hoping for the best.
Of course it can get pretty overwhelming to figure out what are all the documents you need to prepare in order for your marketing team or person to hit your business goals. So we thought we’d share with you our top three strategic marketing documents for any expat language school.
Instagram insights basics for expat language schools
It’s about time that you got serious about your Instagram. No more looking just at the number of followers, likes, and comments.
You ARE NOT a social media influencer - those are not your goals on Instagram! You have a language school and your goal is to sell courses!
From now on you’re going to be armed with the same tips, tricks and secrets that the top marketers are using when creating social media strategies and content!