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Everything to know about rainbow washing and ways to run a more LGBTQ+ friendly language business
In this article, we’re going to explore what rainbow washing is, how to avoid it as a language business owner, and how to REALLY make your language school more inclusive for all. Pride Month is a great moment for you to rethink the values you follow in your business and whether you contribute to creating safe spaces for the LGBTQ+ community, or not.
The Complete Guide to Competitive Analysis for Language Schools
When you want to grow your business, you can’t ignore your competitive landscape. Whether you’re deciding on what courses to offer in your school, the pricing or marketing strategy, it is crucial to look around and find out what others in the industry are doing.
Competitive analysis allows you to figure out what are your strengths and areas to grow!
Language School Guide to the Metaverse: The Basics You Need to Know
You’ve probably heard about Facebook rebranding to Meta. But have you heard about the metaverse and why they think it’s the future of the Internet? We all know how much the Internet and then social media changed the way we do business and marketing, so maybe it’s time to learn about the next digital revolution and think how you can get ahead of everyone else and use new solutions?
The Dark Side of the Olympics and How to Avoid Brand Disaster (Language Schools Edition) + a Free Public Relations Statement
The Winter Olympics 2022 are coming up, and they're sure to be a hot topic for governments and businesses across the globe.
You might think that an occasion such as the Olympics is low-hanging fruit for content creation for your school - all the vocabulary, national athletes, cultural connections with different sports…
Yeah, well… not really.
Which Holidays Should You Include in Your Marketing Strategy? (for Expat Language Schools)
We all know tons of various holidays and we celebrate them in diverse ways – no wonder that as a language school owner you feel like including the holidays that you celebrate or that are somehow relevant to your culture, in the communication with your students and prospective clients.
We’re here to suggest to you some ways to approach holidays and celebrations in your marketing endeavors so that you’ll always be respectful and not offensive to certain groups of people, even if just by accident and out of unawareness of some issues.
The Complete Guide to Creating Relevant Christmas Hashtags That Reach the Right Audience (for Language Schools)
Adding some Christmas hashtags at the very end of your social media posts during this festive season will ensure that they reach as many of your potential students as possible!
Learn how to DIY hashtags that actually get searched for your language school this year!
Wellbeing 101: How to Stay Happy, Healthy and Positive During these Uncertain Times We Are All Living and Working In
Back in 2019, Silke and Claire (founders of Eduease4Schools - providing educational, emotional & physical support for teachers, parents & children) realised there was a need for pupils, parents and staff’s mental health and wellbeing to be cared for. Over the following two years, they have adapted their ways of helping these people, from being face to face to, just like you, having to go ‘virtual’. Here they’ll share their stories and advice for you as school owners, to maintain your own wellbeing and happiness in what has been a turbulent and uneasy 18 months.
How To Choose The Right Advertising Channel For Your Language School
If you’re like most of the language schools, then you’re always looking for a better way to advertise your courses. But sometimes it seems like there’s a lot of money invested without getting new students enrolling.
Good news: here we will tell you how to choose the advertising platforms wisely, considering your goals, your audience, and your budget.
![Accept the challenge! Adaptation and reinventing your school for the new market [PART 2]](https://images.squarespace-cdn.com/content/v1/5fa012d9240822053bac10a0/1633388959164-2M1W95SHUC8N9M9E6EOF/18.jpg)
Accept the challenge! Adaptation and reinventing your school for the new market [PART 2]
The pandemic caused significant changes to the way we operate in various fields. But what it also brought is a whole range of OPPORTUNITIES.
What are the possible ways to use them and how to adapt to the changing market of language teaching for expats?
Let’s dig into it!
![Adapt or cease to exist. Reinventing your school for the new market [PART 1]](https://images.squarespace-cdn.com/content/v1/5fa012d9240822053bac10a0/1633388979647-U4NH3EOVHZLIPHJLXX3W/19.jpg)
Adapt or cease to exist. Reinventing your school for the new market [PART 1]
Have you ever wondered why some companies, brands, or projects die when the big changes come, and others find themselves successful at the very same time? Obviously, it isn’t a matter of luck but of seeing opportunities in potential obstacles and of sensing the right timing for implementing new ideas.
It's all about ADAPTING your business.
Let’s discover what it takes to be successful in the adaptation of your school to the new market!
The new competitive landscape in language learning for expats
Pandemic and its consequences have been changing the language learning market for a while now. It might be difficult to pick just one word to describe their impact but it's undeniable that significant changes have been happening all around you.
Let’s have a look at them and discover the beneficial sides of your new competitive landscape!
How did the pandemic affect your January sales?
There’s something unfolding in the language learning industry that every language school owner ought to know about. Specifically, why on earth do your sales drop down so significantly compared to last year?!
We have identified 8 reasons why expats are not signing up for language courses in January 2021.