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Wellbeing 101: How to Stay Happy, Healthy and Positive During these Uncertain Times We Are All Living and Working In
Back in 2019, Silke and Claire (founders of Eduease4Schools - providing educational, emotional & physical support for teachers, parents & children) realised there was a need for pupils, parents and staff’s mental health and wellbeing to be cared for. Over the following two years, they have adapted their ways of helping these people, from being face to face to, just like you, having to go ‘virtual’. Here they’ll share their stories and advice for you as school owners, to maintain your own wellbeing and happiness in what has been a turbulent and uneasy 18 months.
How To Choose The Right Advertising Channel For Your Language School
If you’re like most of the language schools, then you’re always looking for a better way to advertise your courses. But sometimes it seems like there’s a lot of money invested without getting new students enrolling.
Good news: here we will tell you how to choose the advertising platforms wisely, considering your goals, your audience, and your budget.
How to Optimize Your Language School’s Website for SEO Success
SEO means Search Engine Optimization, and it is the process of improving the ranking of a website in search engine results. It means that by following some good practices (that we will teach you here 😉) you can get your content high on top on Google (or other platforms) when someone searches for a language school like yours!
This article covers the basics of SEO for language schools, so if you’re struggling to wrap your head around the whole idea – we’re here to help you out!
Email Marketing Basics: The Language School's Guide to Building an Email List
Email marketing has the highest ROI (Return Over Investment) among all the other marketing activities (like blogging and social media). It is cheaper and easier to use. So, if you build an email list and learn how to use it properly, you can start enjoying its power to bring in new students and attract the old ones back to your school!
Does Blogging Make Sense for Expat Language Schools?
Lately, we are getting a lot of questions about blogging and Search Engine Optimization (SEO) for language schools. So, in this article, we are going to address this common issue and show you whether creating and maintaining a blog is worth it! 💻🧐
Help your language school enter the B2B market
Modern language schools have been customized and diversified to meet the differing needs of a range of clients. A one-size-fits-all approach does not work anymore. Customers expect service providers to be flexible, adaptable and ready to provide what the market requests. So, how can your language school enter the B2B market?
Choosing the Right Social Media Platform for Your School
A lot of schools are trying to be on all social media platforms, following trends and pouring all their time and money into activities that don't bring financial outcomes. But the main job of your social media is to bring you money - coming from new or returning students.
In this article, we will show you how not to fall into the trap of being everywhere, all the time. We will help you to analyze your data and to find the most optimal social platforms for your school.
Are expats hesitant to enroll in language courses this summer?
This summer, we might see a dip in sales. It turns out that a lot of expats are up to a stressful summer and are not interested in learning languages.
We conducted market research for you and bring you the results together with some ideas on how to work around the most common objections.
How to build your client avatar to improve your sales and marketing strategies (expat language school edition)
One of the most overlooked aspects of online content is the client avatar (also called buyer persona). The client avatar is a representation of your students and what they need to read or see in order to be persuaded.
The key is to build a full profile of your potential student, their interests, what they like and don't like, their pain points - the whole deal. And then you can come up with content that's tailored specifically for them. Which will ultimately improve your conversion rates and sales in general.
The 3 strategic marketing documents every language school for expats needs to have
If there’s one thing we marketers need to succeed, it’s clear goals. Without that – we’re just shooting blinds, hoping for the best.
Of course it can get pretty overwhelming to figure out what are all the documents you need to prepare in order for your marketing team or person to hit your business goals. So we thought we’d share with you our top three strategic marketing documents for any expat language school.
The top social media management mistakes almost every language school makes (including a FREE weekly plan!)
You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about how to successfully manage your social media, or maybe you’ve even tried to make a detailed plan on developing your social media channels but you failed at the implementation stage.
Don’t despair! You too can start running engaging social media channels and create expats’ community around your school!
Let’s discover what mistakes should be avoided while starting your successful social media management journey.
Instagram insights basics for expat language schools
It’s about time that you got serious about your Instagram. No more looking just at the number of followers, likes, and comments.
You ARE NOT a social media influencer - those are not your goals on Instagram! You have a language school and your goal is to sell courses!
From now on you’re going to be armed with the same tips, tricks and secrets that the top marketers are using when creating social media strategies and content!
Niche marketing: stand out from the crowd and attract your ideal students
Let’s drop a cliché: if you do many things at once, you can do them just fine. But when you narrow your focus - the victory will surely be yours.
Our stance is clear: specialization is a great thing both for you and for your students. In this article, we want to explore niche marketing’s ins and outs. We hope to convince you how essential it is to your school’s further development, especially in the madness of the current market of language teaching.
Let’s delve into it!
Marketing basics for language schools: the difference between cold, warm and hot sales leads
Have you ever wondered why your marketing endeavors seem not to reach the right people and as a result, you struggle with filling your classrooms? That should not be an issue for you from now on – in this article, we’re explaining where to start when it comes to creating a successful marketing strategy.
Let’s explore the world of sales leads!
![Accept the challenge! Adaptation and reinventing your school for the new market [PART 2]](https://images.squarespace-cdn.com/content/v1/5fa012d9240822053bac10a0/1633388959164-2M1W95SHUC8N9M9E6EOF/18.jpg)
Accept the challenge! Adaptation and reinventing your school for the new market [PART 2]
The pandemic caused significant changes to the way we operate in various fields. But what it also brought is a whole range of OPPORTUNITIES.
What are the possible ways to use them and how to adapt to the changing market of language teaching for expats?
Let’s dig into it!
![Adapt or cease to exist. Reinventing your school for the new market [PART 1]](https://images.squarespace-cdn.com/content/v1/5fa012d9240822053bac10a0/1633388979647-U4NH3EOVHZLIPHJLXX3W/19.jpg)
Adapt or cease to exist. Reinventing your school for the new market [PART 1]
Have you ever wondered why some companies, brands, or projects die when the big changes come, and others find themselves successful at the very same time? Obviously, it isn’t a matter of luck but of seeing opportunities in potential obstacles and of sensing the right timing for implementing new ideas.
It's all about ADAPTING your business.
Let’s discover what it takes to be successful in the adaptation of your school to the new market!
The Surprising Case Study Of How One Language School Doubled Their Database Of Potential Clients With Just One Event (SCREENSHOTS!)
If you’ve ever tried to fill up your classrooms, then you know it’s not something that happens overnight. In fact, a lot of people who try to advertise their classes just with social media ads and lowering their prices never succeed. Sure, sometimes they make progress for a while, such as reaching the targets for the upcoming semester, but eventually, the traffic stops coming in…
Why are your Facebook Ads not performing?
Some people might be telling you how Facebook or Instagram ads will save your business.
We say: Facebook ads is not the place to start – great marketing is definitely not only about spending money and targeting. You need to have a place to send people over. Start with the end in mind - you'll work out the technical details once you'll know EXACTLY what you want your campaign to do for your business.
The new competitive landscape in language learning for expats
Pandemic and its consequences have been changing the language learning market for a while now. It might be difficult to pick just one word to describe their impact but it's undeniable that significant changes have been happening all around you.
Let’s have a look at them and discover the beneficial sides of your new competitive landscape!
How did the pandemic affect your January sales?
There’s something unfolding in the language learning industry that every language school owner ought to know about. Specifically, why on earth do your sales drop down so significantly compared to last year?!
We have identified 8 reasons why expats are not signing up for language courses in January 2021.