You need a plan.
We know how to create a plan.
Let’s talk.
There’s a lot of moving parts to running a language school. Sales, marketing, actually running the courses, doing the accounting, putting together a schedule… 😵
It’s a lot to wrap your head around, but there’s no reason to overcomplicate. And definitely, no reason to do it alone!
Let’s prepare you for reaching the next level with your school.
We’re here to show you that with clever marketing you can have an edge over your competitors - no matter your budget! 😎
Here’s how we can help you with our one-on-one sessions:
Power Hour
We power through any burning marketing question or issue you have for 60 minutes.
VIP Day
You schedule a full day (7 hours excl. lunch breaks) of work with a marketing consultant.
Thematic Meetings
Here is the collection of the most popular topics that we cover during our sessions.
“With DCR we have always had problems finding the right tone in talking to our potential customers. Karolina immediately had a vision for the school’s communication and branding that appealed to us.”
— Bart van Brummelen, Dutch Courses Rotterdam
Download our pricing guide here:
Here’s how we can help:
Power Hour
You schedule the meeting at a convenient time.
You send in all the documents we need to best prepare for our power session.
We power through a burning marketing question or issue you have for 60 minutes.
You get a recording and a transcription of our meeting.
How much does it cost? Download our pricing guide here:
VIP Day
You schedule a full day (7 hours excl. lunch breaks) of work with a consultant. We can attack whichever area you want:
your strategic documents,
your copywriting,
your graphics,
your social media,
we can batch create your content for a full day,
we can brainstorm, write out and prepare graphics for your next sales page.
Please note: we do not do websites on any other platform than Squarespace and we will not take over your ad accounts.
We can either work hand in hand via zoom (have a little online office together) or check in a few times a day.
We're not able to promise you precise results and you might need to tie in some loose ends after our day is over, but a VIP day with us will most certainly speed up your marketing!
How much does it cost? Download our pricing guide here:
Thematic Meetings
Here’s a selection of our most common thematic consultations - you can read more about those specific topics by clicking on the link:
Client Avatar Consultations - CLICK TO READ MORE
Marketing Strategy Consultations - CLICK TO READ MORE
Branding Consultations - CLICK TO READ MORE
How much does it cost? Download our pricing guide here:
Our mission:
We help language schools to simplify and untangle their marketing so that they have time to teach languages and create communities.
Karolina Musielak, Founder of ELC
Meet your consultant
I do marketing, brand, and business strategy for expat language schools so that they can scale their business and deliver their best services hassle-free.
I am the founder of Expat Language Consulting - the first-ever marketing and branding agency for expat language schools.
10 years
My career as a marketing and business consultant for NGOs and social enterprises. I was getting assignments mainly for the European Union, different Polish ministries, city halls, and governmental units.
5 countries
So far I’ve lived in Poland, Ireland, Romania, France, and the Netherlands, where I hope to stay.
My education
Master's degree in marketing, public relations, copywriting, and teaching Polish as a foreign language
30+ courses and post-graduate studies in topics related to marketing, PR, social media, economy, strategy, business, creating revenue.
My experience
7000+ hours as a trainer and consultant
consulted over 100 events, dozens of marketing strategies, and business plans
managed 100+ events of various scopes & budgets
created more social media campaigns and promotional events (both real-life & online) than I could count
written hundreds of publications, both online and in traditional media
managed a circus for a week
The benefits of working with us:
You are the
market
leader
We are the first branding and marketing agency specializing exclusively in language schools for expats.
We are a fairly young agency, so you're getting a unique chance to get EAONS ahead of your competition.
No
overpaying
We operate in a distributed marketing agency model. That means that our operational staff is minimal and we have a wide net of freelance experts that jump on board when there's a project that requires their specific skillset.
That means you're paying for the experts you need, not the ones we have on a payroll!
Always
fresh and
up-to-date
We are constantly testing new solutions and ensuring that every product we give you, will get you closer to your business goals.
We don't create "for likes". We create for sales.
No
micromanaging
There is absolutely no need for you to coordinate all the developers, graphic designers, social media managers, copywriters, and God-Knows-Who's!
We'll take care of all of your marketing needs, while you can focus on running your school.
Download our pricing guide here:
Check out our work:
The process - what to expect
DECIDE ON YOUR
FIRST PROJECT
Not sure where to start? Schedule a free discovery call and let's have a look at your marketing together - click here 🤙
WE SIGN OUR FIRST
CONTRACT
Usually, we sign a contract for each offer mentioned above separately. This gives both us and you time to get to know each other and make sure, that we are a match 🥰
WE BEGIN TO WORK
In most cases, we'll begin with a strategy session together. After that you kick back and relax, we do the heavy lifting that needs your presence or help only occasionally.
However - most of our services will require your revisions or feedback on regular basis 😎
SEAL OF APPROVAL
Once we have the final draft in hand, we'll ask you to give your closing feedback. We’ll make any final changes, tie a pretty bow on your project and hand it over to you 🎁
GRAND FINALE
We deliver the final products. Usually together with an invoice for the remaining 50%.
You open the champagne and show your new pretty MARKETING THING to all your friends and family🥂
DECIDING ON A NEW PROJECT
During our final meeting, we discuss whether you still need us or you are ready to fly on your own 🤟
Download our pricing guide here:
FAQs
Your website says that there are no consultations available at this time, how can I work with you?
In order to provide the highest value to all of our clients, we do not take in more than five 1:1 clients at this time. If this page says that there are no spots available at this point, you can click the “waiting list” button above. Once a spot opens we message our waiting list one by one to invite interested people to work with us.
What is a language school for expats?
It is a school that offers native language courses to people who moved from abroad. So a Dutch school in Rotterdam, an Italian school in Milan, a Hindi school in Bangalore, Portuguese courses in São Paulo, etc. You get the idea 😉
Can I start using your services immediately?
In most cases yes, however, there might be some waiting time in our exceptionally busy seasons. Please choose the service you’d like to use from the list above and send us an application form. We’ll start fixing ALL THE THINGS for you in no time 🥰
Not sure what you need, but you know you need it? Schedule a free discovery call with us - click here.
I’m not an owner of a language school for expats, but I work for one. Can I use your services?
Sure thing! As long as you have the authority to make the financial decisions - we’re good to go 😉
I’m not an owner of a language school for expats, but I would really like to use your services!
Unfortunately, that won’t be possible. We work exclusively with language schools and tutoring businesses, providing tailor-made solutions exactly for that type of business. Our focus is so narrow in order to provide our customers with an exceptionally detailed and precise potion to grow.
We don’t want you to waste your money. Please check out our resources page, you might find some other interesting courses and tools that will be more suitable for you.
If you really REALLY like the style of our work though - get in touch and we might be able to refer you to someone with a similar skillset 😊
Can you take over my Facebook/ Instagram/ Google advertising?
No. We don’t take over tasks on which we cannot provide you with tangible effects and clear outcomes.
However - we can prepare your ads and offer our advice on your whole ad process.
How long is the waiting time for the next consultation spot to open?
We are unable to answer that question. Some of our clients stay with us for months, some are ready to move on after the initial few sessions.
Does my school have to offer only the native language in order for you to help me?
No, you can offer a whole range of other languages, and other courses for that matter. We specialize in the market of expats, this is where we shine our brightest, but all of our experts are simply good with marketing. Let’s chat and see whether we can help you out.
What does the process look like? Where do we meet to discuss the projects or for you to deliver the results?
All the work we provide for you is digital - we meet on Skype or Zoom, we deliver all the materials virtually, via email, or file-sharing services. No need to buy your plane tickets or find that parking spot. Unless you want to meet face-to-face: in that case feel more than invited. Rotterdam is absolutely GORGEOUS in spring 😉🥰
Is the price of the additional services included in the price of your courses or 1:1 consultations?
No. You will have to pay additionally for our services if you’ll decide to use them. However, taking any of our courses or private consultations does not mean that you will have to use our services!
Can I commission my social media management/ community management to your team?
No. It is our strong belief, that your daily social media management should be done by someone who is a part of your school (like one of the teachers, support staff members, or students).
We can provide your chosen person with proper training and advice, check out our consultation packages for more details.
Where can I find the prices for your products and services?
You can download our pricing guide here: