We help great language schools become amazing brands
Imagine what life will be like when your school has a strong name and is easily recognizable among your competitors…
We’ll make sure that it looks, feels, and sounds just the way you want it to!
We’re here to show you that with clever marketing you can have an edge over your competitors - no matter your budget! 😎
Here’s how we can help you with your branding:
Branding - full package
We’re rolling up our sleeves, ready to create an unforgettable brand for your school!
Consultations
Let’s sit down together and laser-focus on your branding.
Logo
Feel like your logo needs a bit of a refresh? Let’s talk.
“With DCR we have always had problems finding the right tone in talking to our potential customers. Karolina immediately had a vision for the school’s communication and branding that appealed to us.”
— Bart van Brummelen, Dutch Courses Rotterdam
Download our pricing guide here:
Here’s how we can help:
Branding - full package
Strategy session: we’ll meet up and discuss your needs.
Brand diagnosis: we will look at your current brand and see what works and needs to stay and what should really, REALLY go.
A fully defined color & pattern palette: five to six colors and up to three patterns that will be used in your entire communication.
Fonts: defined heading, subheading, and accent fonts.
A defined culture (vibe) of your school, including brand vocabulary & feelings you want to arouse with your communication.
Voice + diction + tone of your messaging.
Mood board - to show the directions for your social media, website, communication, events, even interior design!
Brand positioning: we will have a look at your competitors (indicated by you) and define your unique value proposition.
We’ll also define the strengths that you should play into and elements that you should avoid in your communication.
A mission statement. One sentence to tell people who you are and what you do. Straight to the point.
Internal brand book + a brand book for contractors.
2 rounds of revisions.
BONUS: a full photoshoot outsourcing package.
BONUS: an example of an Instagram grid.
Timeline: 6-8 weeks.
How much does it cost? Download our pricing guide here:
Branding Consultations
You can choose between two types of meetings:
POWER HOUR
You schedule the meeting at a convenient time.
You send in all the documents we need to best prepare for our power session.
We power through all the questions and issues you have with your branding for 60 minutes.
You get a recording and a transcription of our meeting.
VIP DAY
You schedule a full day (7 hours excl. lunch breaks) of work with a consultant. We can attack the topic of your branding together by brainstorming and going through different creative exercises together.
We work hand in hand via zoom with the possibility of separating for a while if we need to summarize something for you.
We’re not able to promise you that you’ll have the whole branding solved at the end of the day. You might need to tie in some loose ends after our day is over, but a VIP day with us will most certainly speed up your process!
How much does it cost? Download our pricing guide here:
Logo
If you feel like your logo needs an update - we're here to help!
In the logo package you'll get:
Strategy session - we meet and discuss your needs.
An initial choice between 3 styles.
3 rounds of revisions.
How much does it cost? Download our pricing guide here:
Our mission:
We help language schools to simplify and untangle their marketing so that they have time to teach languages and create communities.
Karolina Musielak, Founder of ELC
The benefits of working with us:
You are the
market
leader
We are the first branding and marketing agency specializing exclusively in language schools for expats.
We are a fairly young agency, so you're getting a unique chance to get EAONS ahead of your competition.
No
overpaying
We operate in a distributed marketing agency model. That means that our operational staff is minimal and we have a wide net of freelance experts that jump on board when there's a project that requires their specific skillset.
That means you're paying for the experts you need, not the ones we have on a payroll!
Always
fresh and
up-to-date
We are constantly testing new solutions and ensuring that every product we give you, will get you closer to your business goals.
We don't create "for likes". We create for sales.
No
micromanaging
There is absolutely no need for you to coordinate all the developers, graphic designers, social media managers, copywriters, and God-Knows-Who's!
We'll take care of all of your marketing needs, while you can focus on running your school.
Download our pricing guide here:
Check out our work:
The process - what to expect
DECIDE ON YOUR
FIRST PROJECT
Not sure where to start? Schedule a free discovery call and let's have a look at your marketing together - click here 🤙
WE SIGN OUR FIRST
CONTRACT
Usually, we sign a contract for each offer mentioned above separately. This gives both us and you time to get to know each other and make sure, that we are a match 🥰
WE BEGIN TO WORK
In most cases, we'll begin with a strategy session together. After that you kick back and relax, we do the heavy lifting that needs your presence or help only occasionally.
However - most of our services will require your revisions or feedback on regular basis 😎
SEAL OF APPROVAL
Once we have the final draft in hand, we'll ask you to give your closing feedback. We’ll make any final changes, tie a pretty bow on your project and hand it over to you 🎁
GRAND FINALE
We deliver the final products. Usually together with an invoice for the remaining 50%.
You open the champagne and show your new pretty MARKETING THING to all your friends and family🥂
DECIDING ON A NEW PROJECT
During our final meeting, we discuss whether you still need us or you are ready to fly on your own 🤟
Download our pricing guide here:
FAQs
Why do I need branding?
Your school's brand is the cornerstone of its success. With good branding, it will be easier to attract new students. And with strong branding, your current students will feel more invested in the school.
What is a language school for expats?
It is a school that offers native language courses to people who moved from abroad. So a Dutch school in Rotterdam, an Italian school in Milan, a Hindi school in Bangalore, Portuguese courses in São Paulo, etc. You get the idea 😉
Can I start using your services immediately?
In most cases yes, however, there might be some waiting time in our exceptionally busy seasons. Please choose the service you’d like to use from the list above and send us an application form. We’ll start fixing ALL THE THINGS for you in no time 🥰
Not sure what you need, but you know you need it? Schedule a free discovery call with us - click here.
I’m not an owner of a language school for expats, but I work for one. Can I use your services?
Sure thing! As long as you have the authority to make the financial decisions - we’re good to go 😉
I’m not an owner of a language school for expats, but I would really like to use your services!
Unfortunately, that won’t be possible. We work exclusively with language schools and tutoring businesses, providing tailor-made solutions exactly for that type of business. Our focus is so narrow in order to provide our customers with an exceptionally detailed and precise potion to grow.
We don’t want you to waste your money. Please check out our resources page, you might find some other interesting courses and tools that will be more suitable for you.
If you really REALLY like the style of our work though - get in touch and we might be able to refer you to someone with a similar skillset 😊
Can you take over my Facebook/ Instagram/ Google advertising?
No. We don’t take over tasks on which we cannot provide you with tangible effects and clear outcomes.
However - we can prepare your ads and offer our advice on your whole ad process.
Does my school have to offer only the native language in order for you to help me?
No, you can offer a whole range of other languages, and other courses for that matter. We specialize in the market of expats, this is where we shine our brightest, but all of our experts are simply good with marketing. Let’s chat and see whether we can help you out.
What does the process look like? Where do we meet to discuss the projects or for you to deliver the results?
All the work we provide for you is digital - we meet on Skype or Zoom, we deliver all the materials virtually, via email, or file-sharing services. No need to buy your plane tickets or find that parking spot. Unless you want to meet face-to-face: in that case feel more than invited. Rotterdam is absolutely GORGEOUS in spring 😉🥰
Is the price of the additional services included in the price of your courses or 1:1 consultations?
No. You will have to pay additionally for our services if you’ll decide to use them. However, taking any of our courses or private consultations does not mean that you will have to use our services!
Can I commission my social media management/ community management to your team?
No. It is our strong belief, that your daily social media management should be done by someone who is a part of your school (like one of the teachers, support staff members, or students).
We can provide your chosen person with proper training and advice, check out our consultation packages for more details.
Where can I find the prices for your products and services?
You can download our pricing guide here: