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Optimizing Your Language School's Link in The Bio for Instagram Success
Social Media, Sales Karolina Musielak Social Media, Sales Karolina Musielak

Optimizing Your Language School's Link in The Bio for Instagram Success

Running an Instagram account may help you boost your sales, but to maximize the results you need to think about how and where you want to direct people from your profile. A good idea is to use a link in your profile’s bio. But instead of linking to your home page you should consider a typical landing page or a special ‘link in bio’ landing page.

Today we’ll show you some benefits of using a link in your bio and how to optimize it to squeeze the maximum value out of your Instagram traffic!

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The Complete Guide to Getting Started with TikTok: TikTok Basics for Language Schools
Social Media Karolina Musielak Social Media Karolina Musielak

The Complete Guide to Getting Started with TikTok: TikTok Basics for Language Schools

TikTok is a new app that became popular among teenagers in recent years. This new sensation skyrocketed some young influencers’ careers and also found use for many content creators.

People quickly noticed the potential to use the platform to promote their businesses. But would it be useful for your language school’s marketing strategy? Let’s consider some pros and cons of the app.

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The Complete Guide to Getting Started with Pinterest: Pinterest Basics for Language Schools
Social Media Karolina Musielak Social Media Karolina Musielak

The Complete Guide to Getting Started with Pinterest: Pinterest Basics for Language Schools

When you think about popular platforms where you can promote your language school, Pinterest may not be the first to come to mind. Even though this platform isn’t massively popular as a place for marketing a business, it can be a powerful tool.

Let’s dive in and see what makes Pinterest stand out and why you should consider pinning and possibly even running your ads there!

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Everything to know about rainbow washing and ways to run a more LGBTQ+ friendly language business
Marketing 101, Social Media, Other Karolina Musielak Marketing 101, Social Media, Other Karolina Musielak

Everything to know about rainbow washing and ways to run a more LGBTQ+ friendly language business

In this article, we’re going to explore what rainbow washing is, how to avoid it as a language business owner, and how to REALLY make your language school more inclusive for all. Pride Month is a great moment for you to rethink the values you follow in your business and whether you contribute to creating safe spaces for the LGBTQ+ community, or not.

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The Beginner's Guide to Instagram for Language Schools and Tutoring Businesses
Social Media Karolina Musielak Social Media Karolina Musielak

The Beginner's Guide to Instagram for Language Schools and Tutoring Businesses

Small and medium businesses such as language schools and tutors are getting a lot of mixed messages on the internet. When it comes to Instagram marketing advice, you might be confused or overwhelmed with the amount of information. Plus, the number of content people tell you to create can give a headache!

Instagram isn’t necessarily a crucial platform for every school! But it still can be a powerful tool to increase sales.

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The Difference Between Marketing Funnel and Sales Funnel and Why They're Important for Language Schools
Marketing 101, Sales Karolina Musielak Marketing 101, Sales Karolina Musielak

The Difference Between Marketing Funnel and Sales Funnel and Why They're Important for Language Schools

Marketing and sales are complementary – one doesn’t work without the other. And any business, your language school included, needs both to get customers! This is why you need a marketing and sales funnel to make sure you guide as many people as possible from being complete strangers to becoming your recurrent students!

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The Complete Guide to Getting Started with LinkedIn: LinkedIn Basics for Language Schools
Social Media Karolina Musielak Social Media Karolina Musielak

The Complete Guide to Getting Started with LinkedIn: LinkedIn Basics for Language Schools

There are many social platforms that you can use to promote your school. LinkedIn is a well known and popular one, but it serves a different audience than the most popular social media like Instagram or Facebook. It is highly unutilized by language schools, but it also requires more effort than other platforms.

Here’s all the info you need to decide if a LinkedIn profile is for you and how to get started!

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How to Increase the Success of Your Language School with Content Batching (A 7 Step Formula + a FREE Content Batching Guide)
Social Media, Email Marketing, Website Karolina Musielak Social Media, Email Marketing, Website Karolina Musielak

How to Increase the Success of Your Language School with Content Batching (A 7 Step Formula + a FREE Content Batching Guide)

Creating content for your language school may sometimes feel tiring and stressful. Especially when you constantly need to think of a new idea for a post or a graphic and you often end up scrambling something last minute. A great solution for you might be to try content batching.

Here you can learn what it’s all about and how to do it.

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Language School Guide to the Metaverse: The Basics You Need to Know
Social Media, Other Karolina Musielak Social Media, Other Karolina Musielak

Language School Guide to the Metaverse: The Basics You Need to Know

You’ve probably heard about Facebook rebranding to Meta. But have you heard about the metaverse and why they think it’s the future of the Internet? We all know how much the Internet and then social media changed the way we do business and marketing, so maybe it’s time to learn about the next digital revolution and think how you can get ahead of everyone else and use new solutions?

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The Ultimate Guide to Landing Pages for Language Schools (and How They Can Help You with Your Marketing)
Marketing 101, Social Media, Email Marketing, Website, Sales Karolina Musielak Marketing 101, Social Media, Email Marketing, Website, Sales Karolina Musielak

The Ultimate Guide to Landing Pages for Language Schools (and How They Can Help You with Your Marketing)

Do you ever think about how to turn people viewing your website from one-time visitors to future students? People may wander around and check out all the different tabs and pictures but at the end, will they try out your courses, or will they forget about you and move on with their life? This is where landing pages come in.

If you want to find out what landing pages are and how to create one for your language school, keep reading!

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The Language School Content Strategy Guide: How to Build a Content Strategy for Your School?
Marketing 101, Social Media, Email Marketing, Sales Karolina Musielak Marketing 101, Social Media, Email Marketing, Sales Karolina Musielak

The Language School Content Strategy Guide: How to Build a Content Strategy for Your School?

Do you spend a lot of time producing content for your social media and feel that it gives you none or a low return? Or maybe your sales are low and you think that you might be sending mixed messages and confusing your potential students?

You need to create a content strategy! It will help you to achieve your school’s goals, by being deeply rooted in your marketing strategy.

Did we manage to catch your attention? Keep reading to find out HOW to build a content strategy for your school! 👷‍♀️👷‍♂️😉

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The Complete Guide to Marketing Cycles for Language Schools and How to Use Them Effectively
Marketing 101, Social Media, Email Marketing, Sales Karolina Musielak Marketing 101, Social Media, Email Marketing, Sales Karolina Musielak

The Complete Guide to Marketing Cycles for Language Schools and How to Use Them Effectively

If you are like most of the language schools, you are always in the search for new students. But trying to sell your courses all the time can be a mistake, and it even can backfire and make them run away from you, before you’ll actually be able to show them how valuable is your offer.

That happens because no one likes the annoying salesman! In order to make people to trust and bond with you – which will give you a higher conversion rate – you need to follow some marketing cycles. So, keep reading, because that is what we will talk about in this article! 😉

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Choosing the Right Social Media Platform for Your School
Social Media Karolina Musielak Social Media Karolina Musielak

Choosing the Right Social Media Platform for Your School

A lot of schools are trying to be on all social media platforms, following trends and pouring all their time and money into activities that don't bring financial outcomes. But the main job of your social media is to bring you money - coming from new or returning students.

In this article, we will show you how not to fall into the trap of being everywhere, all the time. We will help you to analyze your data and to find the most optimal social platforms for your school.

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The top social media management mistakes almost every language school makes (including a FREE weekly plan!)
Social Media Karolina Musielak Social Media Karolina Musielak

The top social media management mistakes almost every language school makes (including a FREE weekly plan!)

You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about how to successfully manage your social media, or maybe you’ve even tried to make a detailed plan on developing your social media channels but you failed at the implementation stage.

Don’t despair! You too can start running engaging social media channels and create expats’ community around your school!

Let’s discover what mistakes should be avoided while starting your successful social media management journey.

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Instagram insights basics for expat language schools
Social Media Karolina Musielak Social Media Karolina Musielak

Instagram insights basics for expat language schools

It’s about time that you got serious about your Instagram. No more looking just at the number of followers, likes, and comments.

You ARE NOT a social media influencer - those are not your goals on Instagram! You have a language school and your goal is to sell courses!

From now on you’re going to be armed with the same tips, tricks and secrets that the top marketers are using when creating social media strategies and content!

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Why are your Facebook Ads not performing?
Social Media, Sales Karolina Musielak Social Media, Sales Karolina Musielak

Why are your Facebook Ads not performing?

Some people might be telling you how Facebook or Instagram ads will save your business.

We say: Facebook ads is not the place to start – great marketing is definitely not only about spending money and targeting. You need to have a place to send people over. Start with the end in mind - you'll work out the technical details once you'll know EXACTLY what you want your campaign to do for your business.

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