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Optimizing Your Language School's Link in The Bio for Instagram Success
Running an Instagram account may help you boost your sales, but to maximize the results you need to think about how and where you want to direct people from your profile. A good idea is to use a link in your profile’s bio. But instead of linking to your home page you should consider a typical landing page or a special ‘link in bio’ landing page.
Today we’ll show you some benefits of using a link in your bio and how to optimize it to squeeze the maximum value out of your Instagram traffic!
Language School Guide to the Metaverse: The Basics You Need to Know
You’ve probably heard about Facebook rebranding to Meta. But have you heard about the metaverse and why they think it’s the future of the Internet? We all know how much the Internet and then social media changed the way we do business and marketing, so maybe it’s time to learn about the next digital revolution and think how you can get ahead of everyone else and use new solutions?
The Ultimate Guide to Landing Pages for Language Schools (and How They Can Help You with Your Marketing)
Do you ever think about how to turn people viewing your website from one-time visitors to future students? People may wander around and check out all the different tabs and pictures but at the end, will they try out your courses, or will they forget about you and move on with their life? This is where landing pages come in.
If you want to find out what landing pages are and how to create one for your language school, keep reading!
The Best Content Pillars For Expat Language Schools and How They Will Help You Get More Students
In today’s world, the success of a company depends on its ability to clearly communicate its message and ideas to its relevant audience. And the best way to do that is to make sure that everything you post follows your content strategy and well-chosen content pillars! 😊
The Language School Content Strategy Guide: How to Build a Content Strategy for Your School?
Do you spend a lot of time producing content for your social media and feel that it gives you none or a low return? Or maybe your sales are low and you think that you might be sending mixed messages and confusing your potential students?
You need to create a content strategy! It will help you to achieve your school’s goals, by being deeply rooted in your marketing strategy.
Did we manage to catch your attention? Keep reading to find out HOW to build a content strategy for your school! 👷♀️👷♂️😉
How To Create A Marketing Strategy For A Language School, How It Can Help You Strengthen Your Brand, Boost Enrollment, And More
Having a marketing strategy for your language school will help you avoid wasting money on random and ineffective marketing actions. It will also make it easier to control your social media and email marketing campaigns (aiming to achieve your sales goals).
You might think that creating a strategy is a lot of work, that you don’t have time for it right now and that you can just “wing it” for now. However – spending this additional time and energy on planning now will reap the benefits for you in the near future.
Keep reading to find out WHAT exactly is a marketing strategy, and HOW you can create one for your school! 🤓
The Complete Guide to Marketing Cycles for Language Schools and How to Use Them Effectively
If you are like most of the language schools, you are always in the search for new students. But trying to sell your courses all the time can be a mistake, and it even can backfire and make them run away from you, before you’ll actually be able to show them how valuable is your offer.
That happens because no one likes the annoying salesman! In order to make people to trust and bond with you – which will give you a higher conversion rate – you need to follow some marketing cycles. So, keep reading, because that is what we will talk about in this article! 😉
How To Choose The Right Advertising Channel For Your Language School
If you’re like most of the language schools, then you’re always looking for a better way to advertise your courses. But sometimes it seems like there’s a lot of money invested without getting new students enrolling.
Good news: here we will tell you how to choose the advertising platforms wisely, considering your goals, your audience, and your budget.
How to Optimize Your Language School’s Website for SEO Success
SEO means Search Engine Optimization, and it is the process of improving the ranking of a website in search engine results. It means that by following some good practices (that we will teach you here 😉) you can get your content high on top on Google (or other platforms) when someone searches for a language school like yours!
This article covers the basics of SEO for language schools, so if you’re struggling to wrap your head around the whole idea – we’re here to help you out!
Email Marketing Basics: The Language School's Guide to Building an Email List
Email marketing has the highest ROI (Return Over Investment) among all the other marketing activities (like blogging and social media). It is cheaper and easier to use. So, if you build an email list and learn how to use it properly, you can start enjoying its power to bring in new students and attract the old ones back to your school!
Does Blogging Make Sense for Expat Language Schools?
Lately, we are getting a lot of questions about blogging and Search Engine Optimization (SEO) for language schools. So, in this article, we are going to address this common issue and show you whether creating and maintaining a blog is worth it! 💻🧐
The 3 strategic marketing documents every language school for expats needs to have
If there’s one thing we marketers need to succeed, it’s clear goals. Without that – we’re just shooting blinds, hoping for the best.
Of course it can get pretty overwhelming to figure out what are all the documents you need to prepare in order for your marketing team or person to hit your business goals. So we thought we’d share with you our top three strategic marketing documents for any expat language school.
The top social media management mistakes almost every language school makes (including a FREE weekly plan!)
You’ve probably been searching around the web for quite some time now, trying to learn as much as you can about how to successfully manage your social media, or maybe you’ve even tried to make a detailed plan on developing your social media channels but you failed at the implementation stage.
Don’t despair! You too can start running engaging social media channels and create expats’ community around your school!
Let’s discover what mistakes should be avoided while starting your successful social media management journey.
Marketing basics for language schools: the difference between cold, warm and hot sales leads
Have you ever wondered why your marketing endeavors seem not to reach the right people and as a result, you struggle with filling your classrooms? That should not be an issue for you from now on – in this article, we’re explaining where to start when it comes to creating a successful marketing strategy.
Let’s explore the world of sales leads!
The Surprising Case Study Of How One Language School Doubled Their Database Of Potential Clients With Just One Event (SCREENSHOTS!)
If you’ve ever tried to fill up your classrooms, then you know it’s not something that happens overnight. In fact, a lot of people who try to advertise their classes just with social media ads and lowering their prices never succeed. Sure, sometimes they make progress for a while, such as reaching the targets for the upcoming semester, but eventually, the traffic stops coming in…