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How to build your client avatar to improve your sales and marketing strategies (expat language school edition)
One of the most overlooked aspects of online content is the client avatar (also called buyer persona). The client avatar is a representation of your students and what they need to read or see in order to be persuaded.
The key is to build a full profile of your potential student, their interests, what they like and don't like, their pain points - the whole deal. And then you can come up with content that's tailored specifically for them. Which will ultimately improve your conversion rates and sales in general.
![Accept the challenge! Adaptation and reinventing your school for the new market [PART 2]](https://images.squarespace-cdn.com/content/v1/5fa012d9240822053bac10a0/1633388959164-2M1W95SHUC8N9M9E6EOF/18.jpg)
Accept the challenge! Adaptation and reinventing your school for the new market [PART 2]
The pandemic caused significant changes to the way we operate in various fields. But what it also brought is a whole range of OPPORTUNITIES.
What are the possible ways to use them and how to adapt to the changing market of language teaching for expats?
Let’s dig into it!
![Adapt or cease to exist. Reinventing your school for the new market [PART 1]](https://images.squarespace-cdn.com/content/v1/5fa012d9240822053bac10a0/1633388979647-U4NH3EOVHZLIPHJLXX3W/19.jpg)
Adapt or cease to exist. Reinventing your school for the new market [PART 1]
Have you ever wondered why some companies, brands, or projects die when the big changes come, and others find themselves successful at the very same time? Obviously, it isn’t a matter of luck but of seeing opportunities in potential obstacles and of sensing the right timing for implementing new ideas.
It's all about ADAPTING your business.
Let’s discover what it takes to be successful in the adaptation of your school to the new market!