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The Difference Between Marketing Funnel and Sales Funnel and Why They're Important for Language Schools
Marketing and sales are complementary – one doesn’t work without the other. And any business, your language school included, needs both to get customers! This is why you need a marketing and sales funnel to make sure you guide as many people as possible from being complete strangers to becoming your recurrent students!
Language School Guide to the Metaverse: The Basics You Need to Know
You’ve probably heard about Facebook rebranding to Meta. But have you heard about the metaverse and why they think it’s the future of the Internet? We all know how much the Internet and then social media changed the way we do business and marketing, so maybe it’s time to learn about the next digital revolution and think how you can get ahead of everyone else and use new solutions?
The Ultimate Guide to Landing Pages for Language Schools (and How They Can Help You with Your Marketing)
Do you ever think about how to turn people viewing your website from one-time visitors to future students? People may wander around and check out all the different tabs and pictures but at the end, will they try out your courses, or will they forget about you and move on with their life? This is where landing pages come in.
If you want to find out what landing pages are and how to create one for your language school, keep reading!
The Language School Content Strategy Guide: How to Build a Content Strategy for Your School?
Do you spend a lot of time producing content for your social media and feel that it gives you none or a low return? Or maybe your sales are low and you think that you might be sending mixed messages and confusing your potential students?
You need to create a content strategy! It will help you to achieve your school’s goals, by being deeply rooted in your marketing strategy.
Did we manage to catch your attention? Keep reading to find out HOW to build a content strategy for your school! 👷♀️👷♂️😉
How To Create A Marketing Strategy For A Language School, How It Can Help You Strengthen Your Brand, Boost Enrollment, And More
Having a marketing strategy for your language school will help you avoid wasting money on random and ineffective marketing actions. It will also make it easier to control your social media and email marketing campaigns (aiming to achieve your sales goals).
You might think that creating a strategy is a lot of work, that you don’t have time for it right now and that you can just “wing it” for now. However – spending this additional time and energy on planning now will reap the benefits for you in the near future.
Keep reading to find out WHAT exactly is a marketing strategy, and HOW you can create one for your school! 🤓
The Complete Guide to Marketing Cycles for Language Schools and How to Use Them Effectively
If you are like most of the language schools, you are always in the search for new students. But trying to sell your courses all the time can be a mistake, and it even can backfire and make them run away from you, before you’ll actually be able to show them how valuable is your offer.
That happens because no one likes the annoying salesman! In order to make people to trust and bond with you – which will give you a higher conversion rate – you need to follow some marketing cycles. So, keep reading, because that is what we will talk about in this article! 😉
How To Choose The Right Advertising Channel For Your Language School
If you’re like most of the language schools, then you’re always looking for a better way to advertise your courses. But sometimes it seems like there’s a lot of money invested without getting new students enrolling.
Good news: here we will tell you how to choose the advertising platforms wisely, considering your goals, your audience, and your budget.
Email Marketing Basics: The Language School's Guide to Building an Email List
Email marketing has the highest ROI (Return Over Investment) among all the other marketing activities (like blogging and social media). It is cheaper and easier to use. So, if you build an email list and learn how to use it properly, you can start enjoying its power to bring in new students and attract the old ones back to your school!
Does Blogging Make Sense for Expat Language Schools?
Lately, we are getting a lot of questions about blogging and Search Engine Optimization (SEO) for language schools. So, in this article, we are going to address this common issue and show you whether creating and maintaining a blog is worth it! 💻🧐
Help your language school enter the B2B market
Modern language schools have been customized and diversified to meet the differing needs of a range of clients. A one-size-fits-all approach does not work anymore. Customers expect service providers to be flexible, adaptable and ready to provide what the market requests. So, how can your language school enter the B2B market?
Are expats hesitant to enroll in language courses this summer?
This summer, we might see a dip in sales. It turns out that a lot of expats are up to a stressful summer and are not interested in learning languages.
We conducted market research for you and bring you the results together with some ideas on how to work around the most common objections.
How to build your client avatar to improve your sales and marketing strategies (expat language school edition)
One of the most overlooked aspects of online content is the client avatar (also called buyer persona). The client avatar is a representation of your students and what they need to read or see in order to be persuaded.
The key is to build a full profile of your potential student, their interests, what they like and don't like, their pain points - the whole deal. And then you can come up with content that's tailored specifically for them. Which will ultimately improve your conversion rates and sales in general.
Marketing basics for language schools: the difference between cold, warm and hot sales leads
Have you ever wondered why your marketing endeavors seem not to reach the right people and as a result, you struggle with filling your classrooms? That should not be an issue for you from now on – in this article, we’re explaining where to start when it comes to creating a successful marketing strategy.
Let’s explore the world of sales leads!
How did the pandemic affect your January sales?
There’s something unfolding in the language learning industry that every language school owner ought to know about. Specifically, why on earth do your sales drop down so significantly compared to last year?!
We have identified 8 reasons why expats are not signing up for language courses in January 2021.