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The Dark Side of the Olympics and How to Avoid Brand Disaster (Language Schools Edition) + a Free Public Relations Statement
The Winter Olympics 2022 are coming up, and they're sure to be a hot topic for governments and businesses across the globe.
You might think that an occasion such as the Olympics is low-hanging fruit for content creation for your school - all the vocabulary, national athletes, cultural connections with different sports…
Yeah, well… not really.