Let’s drop a cliché: if you do many things at once, you can do them just fine. But when you narrow your focus - the victory will surely be yours.

Our stance is clear: specialization is a great thing both for you and for your students. In this article, we want to explore niche marketing’s ins and outs. We hope to convince you how essential it is to your school’s further development, especially in the madness of the current market of language teaching.

Let’s delve into it!